He had never had marketing at school, only two times in economics and the economy at a grammar school, but it's been some five years. And if he knew, never heard anything like copywriting. Not even at the university, not until he got into the subject of journalism. There he learned that there is a whole sector that is closely related to the scope of journalism and marketing, and that is advertising.
It doesn't matter what you're selling-when you sell, you have to be able to praise it. When he then became one of the SEO consultants who dealt with copywriting, he found that there was more than just one kind of article. For example, linkbuilding. He never heard that before–and now it's one of the things that feeds him. You simply never know what's in your life.